It's no secret that I love Pinterest. I really do.
I can spend hours flicking through all the prettiness and pulling together beautiful, curated collections of images. I have even been known to justify such time as 'research'. And, it can actually be a great collaborative tool for client projects.
Lately though it's become a bit of a problem - actually it's wrong to single out Pinterest, the problem is social media and blogs as a whole. Here's why....
I mentioned a little while a go that I wasn't happy with where my business was headed as it felt very removed from my values and goals. I made the decision to evaluate my whole business and rebrand to bring things back into alignment. So I excitedly sat down to explore where I was and where I want to be, and essentially take myself through the very process I use with my own clients when I help them to build their brands.
It was all going swimmingly - I delved deep into the why behind my business, I explored my ideal customer, I thought about how I want my business to feel and how I can create an awesome experience for my customer. I moved onto creating the tangible side of my brand and created mood boards and started work on my identity.
Then I looked at Pinterest.
I saw what others were doing and I changed my direction a bit to be more in line with what seemed to work for them. I read someone else's blog and changed course a bit more and so it continued. As I was getting ready to relaunch I took a look at the brand I had developed and....
It wasn't my brand. It wasn't my story. It sounded like everyone else out there (surprise surprise!) and frankly, it made me feel icky and sad.
I had essentially gone and done what I encourage all my clients not to do! As a creative business owner it can sometimes be so much harder to focus on your own business than that f your clients, don't you think?
As a result, whilst I work on really defining my brand I have decided to take a break from social media. I will still be blogging here and I will still be posting on Instagram. But for the next week (or as long as I need), I won't be looking at Pinterest or Twitter or reading the blogs I follow on Bloglovin. I am pretty sure the world won't fall apart in this time and I can catch up on everything once I am done. I just really need to step away from my computer screen and the allure of everyone else's life/business and get to grips with my own.
I will be continuing to work on awesome client projects, whilst figuring out how my business can best (and authentically) serve them and you better.
As always I so appreciate your support!